nhaile Client Work
Engage clients with your real voice. Timely, relevant, organic content not only drives search engines, but also creates client interest. Interest generates engagement (aka sales).
“Organic, relevant written content” means original writing, not random outbound links set within a loosely coherent post that “sort of” relates to your service or product. Good written content sets the tone and defines your voice. How do you want to be heard?
Better more timely engagement
Showcase your business with search-friendly, on-message written content such as article development for your blog and website content, creating enewsletters, and sharing your content on social media.
Writing & Marketing Consulting Clients
For the Portland, OR-based privacy, security and risk management firm, nhaile provides ongoing marketing and communications services. Includes website written content (WordPress), enewsletters, blog articles, online presence management, and the occasional press release. Project management support includes two website redesigns and updates, working with a creative collaborator. As project and creative director, nhaile has provided associated written content, decision support and managed the team.
The 5th largest global private insurance broker. nhaile works with various regional leadership supporting sales and marketing efforts. Consulting services include coordination of RFP response projects, “prettification” of presentations, and help producing copy for regional sales and event collateral. Requires an understanding of the employee benefits insurance business, compliance, and related technology solutions, as well as being able to interpret RFP requirements.
A Pilates & Wellness Studio with holistic wellness services located in the beautiful Catalina Foothills of Tucson, Arizona. nhaile has provided marketing and communications support, such as press releases, drafting and editing articles, and business marketing strategy. During the COVID pandemic, nhaile supported the studio founder with strategic consulting, including maintaining client communications during lockdown. nhaile continues to provide communication project consultation and writing.
This Washington-state based Rolfing and Holistic Nutrition practice has been around for over a dozen years. Through nhaile, I began supporting the single-owner practitioner just prior to the COVID pandemic, which involved a strategy to maintain communications with clients during lockdown to ensure business survival. nhaile continues to provide marketing consulting, writing and editing articles for the blog, and maintaining the website’s content.
Website Projects (“From scratch” and “Updates”)
Ralls & Wille, P.C.: For a longtime criminal defense law firm, provided new and rewritten content for their new website, as well as project coordination working with the managing partner and my Tucson collaborative partner, local graphic designer 26 Point 2 Designs, who handled rebranding elements, as well. Included consolidation of multiple online profiles from previous iterations and retired firm partners, and creating social media accounts where needed.
Kariman Pierce, Nutritional Therapist: New and rewritten content for a Tucson nutritional therapy coach. Collaborative project working with local graphic designer, 26 Point 2 Designs, who handled rebranding elements, as well.
Knight Law, LLC: New website content for a South Louisiana law firm. Included project management, research of legal services descriptions, content review by the attorney. Collaborative project working with Tucson graphic designer, 26 Point 2 Designs, who created the site.
Red Bark Design: New content creation and rewrite of draft content for a Tucson landscape design company. Collaborative project working with local graphic designer, 26 Point 2 Designs, who handled rebranding elements, as well.
Catherine Baskett, Astrologer: upgrade and update of previously existing site to WordPress for a well-known Tucson astrologer. Rewrite of content, new content creation, project coordination working with 26 Point 2 Designs, who handled rebranding development. nhaile and 26 Point 2 continue to work with Catherine on new projects and service roll-outs.
Cynthia Boxrud, MD, FACS: created web content for the plastic and reconstructive surgical practice’s new website, collaborated with Seattle-based web developer.
The Washington, D.C.-based company is the creator of My Virtual Compliance Manager (MyVCMTM), a cloud based application that streamlines the way companies build, manage and demonstrate their information security framework. nhaile was been a contributing writer and content creator for their marketing communications. A number of those articles enjoyed wider industry publications.
EmSpring™ Corporation (acquired in September 2015 by HUB International)
For five years, nhaile provided marketing support and communications management to this leading Pacific Northwest employee benefits brokerage, including updating and maintaining website content (Drupal site) and social media pages, online presence management, producing e-newsletters, and handling the advertising relationship with their ad vendors / publications. Required an understanding of the employee benefits business and related technology solutions.
Earthbound Expeditions (grew, does in-house)
For nearly 4 years, nhaile provided ongoing marketing communications services with enewsletters and social sharing prior to the firm moving those services in-house. This Bainbridge Island, WA company creates small group adventures and event travel worldwide, often collaborating with public radio stations.
Crystal Nolan Medical Practice Consultant, LLC (closed; owner retired)
Ongoing marketing support to the medical practice consultancy, editing and writing blogs, social media management, and managing website content updates (WordPress). Led the website project coordination for the new spin-off business, as well as providing the principal with a communications outline to introduce the new medical practice consultancy. (Crystal Nolan, Medical Practice Consultant was formerly a principal of Derry, Nolan & Associates.)
Derry and Associates, LLC (closed; owner retired)
Ongoing marketing support to this Seattle-based medical practice consultancy led by Barbara Derry, handling content rewrites for the website (WordPress), working with the web developer and managing online presence through writing blog posts and assuring regular status updates. Led the website project coordination for the new spin-off business, as well as providing the principal with a communications outline to introduce the new medical practice consultancy. (Barbara Derry, Derry & Assoc, was formerly a principal of Derry, Nolan & Associates, also a longtime nhaile client.)
Articles & Print Publications
From 2008 until December 2013, served as a contributing editor to the Healthcare News organization, which publishes the California Healthcare News, Washington Healthcare News, Alaska Healthcare News, and Oregon Healthcare News trade journals and online news sites. Wrote content based on interviews with senior leaders of hospitals, health systems, health insurance carriers, clinics and other provider organizations, including “how-to” articles, healthcare facility feature articles, healthcare technology, regulatory updates, occasional op-eds. Archived articles are available on the Healthcare News website in each state’s site library.