Creative Collaborators, the Oomph in Your Back Pocket
I’m an independent consultant, which means I wear a lot of hats to support clients: marketing writer, marketing project manager, search engine optimized content creator and content management, advertising manager, small business owner, business consultant. The hats that don’t fit: that of web and SEO guru or graphic designer. That’s why I collaborate.
I figure it’s my job to have a creative and technical team that I can call on to support the full spectrum of a client’s marketing and branding needs. Give the clients the oomph their marketing deserves. After all, the whole idea is for me to make things easier for them when it comes to marketing and communications, and asking an already busy business owner to find their own team, if they don’t already have preferred vendors, is so not that.
My clients really like that when they ask, “Hey, do you work with a graphic designer who can help us update our logo look, ads and other branding elements?” I respond, “Yes, and she’s great!” Same goes for websites. Busy business owners want someone who’s an expert to figure that out, so they can concentrate on what they’re an expert at: running their business.
They’ll tell me, “I want a clean, easily navigable website that supports my business and online presence.” And typically, they do not want to have to go through the process of weeding through the people who want to build a monster enterprise-level site for a 10-person local business, or the neighbor’s nephew who likes to mess around with web development in between his online role playing games. Hence, nhaile’s creative and technical collaborators.
I lived in Seattle for 15 years and moved to Tucson almost 5 years ago. Because I started nhaile communications when living in the Pacific Northwest, I already had several very reliable people to work with collaboratively. Upon arriving in Tucson, I immediately began looking for collaborative partners for Arizona-based, client projects. I figure locals should support locals, if at all possible, right? So, you’ll notice the nhaile site has a Collaborators page – Marina, a senior graphic designer, Tom, a WordPress and SEO guru (both in Pacific Northwest) and Jennifer, senior graphic designer with WordPress skillz (Tucson, AZ). They are the oomph in my back pocket – and yours!